Why are most presentations so boring and ineffective? And why are TED talks the exceptions that prove the rule? As a specialist in impressive presentations, Phil Waknell has saved thousands of audiences over the past ten years from an agonizing death due to boredom or lists. In this short and entertaining talk, he distills all these experiences into the three magic ingredients of successful presentations, and shares a simple yet powerful technique for understanding your real objectives, working out what to say to achieve them, and those ideas to be formulated in a convincing form. story. No magic wand required! After watching this talk you will never think about presentations the same way again… Phil Waknell is a leading expert in the art of presenting and the author of The Business Presentation Revolution. As Chief Inspiration Officer at Ideas on Stage, the global presentation specialist, Phil helps business leaders, entrepreneurs and TED(x) speakers create, prepare and deliver high-impact talks that transform their audiences. Phil has been teaching business communications at HEC Paris Executive Education since 2010 and has been coaching TEDxSaclay speakers since the very first edition. This talk was delivered at a TEDx event in the TED conference format, but independently organized by a local community. For more information, visit https://www.ted.com/tedx

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