The Hidden Costs: Why Outsourcing Can Hurt Your Business

There is a myth in the online world…

That you have to outsource everything.

And while it's good to outsource some things, DO NOT outsource everything.

Only outsource if you can afford to outsource…

Choose to outsource the tasks you hate… whether that's technology or finance…

But don't assume that just because someone is the "expert" doesn't mean they KNOW MORE than you.

You are the expert in YOUR business.

Stop outsourcing YOU…

Your voice, your power and your knowledge.

I spend much LESS now than I did a few years ago.

I thought I had to outsource everything to grow, but actually that's completely bullish!

If you put your business on autopilot and focus on automation, then…

You have time to create strong content that is at the heart of YOU and your brand
You have time to talk to potential customers in your comments and messages
You have the time to respond personally to questions and sales calls.

And you create friendships and relationships with your customers and potential customers and a much stronger brand identity

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**TIME STAMPS**
0:00 – Introduction
0:18 – Don't outsource your brand personality
1:50 – Don't schedule posts
2:46 – Get a much better return on the investment of my energy of my time and my financial benefit by showing up with authenticity
3:46 – Do everything you can to be yourself and
show up

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