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Joe Federer, former Head of Strategy, Reddit, author and social marketing strategist

View all sessions at https://www.globalmarketingday.com/#recordings

The technology around us is changing at an unprecedented pace. As marketers, it can seem nearly impossible to keep up with every new social network and digital trend. But one part of the technological equation isn't changing at all: us. Our brains have not changed substantially in a few hundred thousand years. In this talk, we'll delve into fundamental principles from psychology to understand why people behave differently in different online environments, ultimately helping us improve our channel strategies, create better engagement, and build better brands.

Takeaways:
– How to optimize your SM strategy to reach people in the most effective environments
– Lessons from brands that master their niches in different online environments
– How to create campaigns and suit different social networks to maximize engagement

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