Dribbble has been rebranded and while most people are talking about the new logo or the new landing page (they're both very nice), I wanted to talk about a more important topic here.

What does this change mean for the post-design industry? It is a huge departure from the previous focus on the design work itself and focused on "selling" a job board of designers.

So UI designs and animations used to be the product, but now they're people.

I've been talking about this shift for a while: we're losing creativity and innovation towards cheap, repeatable, unoriginal things that are just "easy to implement" and unfortunately I believe this is another step in that direction…

I loved you Dribbble – you were a special part of my journey. Sorry to see you go.

#dribble #redesign #ux

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