The psychological trick to get people to say yes
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Read more economic news: https://to.pbs.org/2PNUx19
Asking for someone's phone number in a flower shop will be more successful, because the flowers make us think about romance. Small, subliminal signals change our willingness to be sold to a product, ideas, or even a date. Economics correspondent Paul Solman speaks with psychology professor Robert Cialdini about his book 'Pre-Suasion', the crucial step before persuasion.
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