At the BRITE '13 conference, Prof. Miklos Sarvary, faculty director of the media program at Columbia Business School, starts by talking about how mobile display ads are the fastest-growing ad format in the world – despite their small size and severe limitations on the field of communicating information to consumers. He then shares the surprising findings of a new study that shows how these simple messages can actually be effective in influencing consumers.

The BRITE Conference on Brands, Innovation and Technology is hosted by Columbia Business School's Center on Global Brand Leadership.

http://briteconference.com

http://globalbrands.org

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