Hey salespeople! Riya Mittal tells you WHY you should implement a long-tail keyword strategy in your PPC campaigns!
Implementing a long-tail keyword strategy is seen as a tactical move for ecommerce businesses looking to rank higher for their buyer-oriented keywords.
Let's take a look at why you should implement a long-tail keyword strategy in your Amazon PPC campaigns.
:large_blue_diamond:Less competition – As mentioned, they have less competition because long-tail keywords are relevant to fewer sellers. So it’s easier to rank organically and a higher position in search results will attract more traffic.
:large_blue_diamond:More conversions – Customers who search with long-tail keywords have a high purchase intent and are considered more qualified leads. So a customer who visits your listing has a high chance of purchasing your product. This increases your conversions and improves your organic search ranking.
:point_right:Link in BIO – Learn about Amazon long-tail keyword strategies to boost your PPC campaigns!
If you have any questions, leave them in the comment section!:keyboard:
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