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Learn how this simple video marketing strategy increases engagement and how creating long-form content can help you reach new audiences.
About me:
I'm Stefanie Gass, Christian business and podcast coach, and host of a top 20 entrepreneurship podcast called Online Business for Christian Women. I'm here to help you grow a successful online business and make more money.
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Video summary
Repurposing long-form podcast content into YouTube videos can increase engagement, attract new listeners, and ultimately increase leads and sales for your online business.
TIMESTAMPS:
1. 00:00 – Use this simple video marketing hack to increase engagement and attract new listeners and leads to your podcast.
2. 00:59 – Using long-form content on social media has helped the speaker grow her online business and find more balance in her life, and they are sharing their strategy for others to consider.
3. 03:05 – Short video hacks on YouTube drive more traffic to podcasts, as long-form audio content leads to higher engagement and conversion rates.
4. 04:52 – Long-term podcasting is the key to growing a successful online business, and focusing on one method at a time is more effective than trying to do multiple things at once.
5. 06:15 – Focus on excelling in one area before expanding, using the analogy of refurbishing a property to illustrate the importance of being intentional and avoiding clutter.
6. 07:04 – Repurposing podcast content through blogging and Pinterest has been successful, and now the speaker is focusing on using YouTube as the next long form method of engagement.
7. 08:02 – Repurpose podcast episodes into long-form YouTube videos for higher engagement and faster editing time.
8. 09:17 – Repurpose podcast clips into short YouTube videos to drive engagement and traffic to full episodes, creating teasers to generate leads and increase sales.
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