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Tips for a Successful Periscope Live Streaming Session.
Periscope marketing can be a great way to reach your customers and stay ahead of the competition. For a successful livestream session, these are some tips you can use to effectively engage your audience and host a productive marketing event.
1. Give your viewers an exclusive experience.
What new experiences are you treating your audience to? This is especially important because someone is spending his or her precious time watching your live stream sessions alone for an exclusive or unique experience. Give your followers a tour of your company, an exclusive interview with a celebrity or an interactive session with your employees. These are some of the things that will make them want to put other obligations on hold to watch your live broadcasts. Create a unique opportunity that viewers won't want to pass up.
2. Make the live broadcast sessions as interactive as possible.
The reason why mobile video live streaming has gained prominence in a very short period of time is that it gives business owners the opportunity to communicate with their customers. It shows that you care about their well-being, unlike traditional marketing methods where customers are only as important as their money. By engaging with your viewers, you'll gain valuable feedback that you can then use to formulate key business strategies.
3. Create buzz and hype around a livestream session.
Obviously you don't want to organize a live broadcast without an audience. Make sure your followers are informed about this by promoting it on Twitter and other social media networks. This will ensure that they take it into account and if you ultimately decide to do the live broadcast, you will have a ready audience. This is also important for a successful marketing event because the more people you reach, the more likely your sales figures will increase.
4. Provide an enticing title to grab attention.
A great title is sure to spark curiosity and leave your followers wanting to know or see more. It's a summary of what's to come and if you make it as engaging as possible, viewers will want to satisfy their curiosity by watching your live broadcast sessions.
5. Choose a great background.
Even though Periscope marketing thrives on honesty and the ability to improvise along the way, your content can also be muddled if you don't have the ideal background. Make sure the lighting is good and that the noise level, focus and field of view are at the right level. You can also choose to make your background a recognizable part of the livestream sessions.
6. Time your broadcasts appropriately for maximum viewership.
You can schedule your broadcast sessions to coincide with your busiest Twitter engagement periods. This results in maximum number of viewers and makes your marketing campaign effective. Twitter analytics tools can be used to research followers and create a strategic live broadcast schedule.
Periscope marketing is an effective marketing tool and with these tips you can build high engagement with your customers and grow your brand.
And if you're interested in learning more, I encourage you to click the link in the description to discover how you can harness the power of streaming video and periscope to drive hordes of targeted traffic… for free. And if you like this video, please give it a thumbs up, subscribe and share it with your friends on Facebook, Twitter and Google Plus. Thanks for watching and see you next time.
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