These ten sales tactics are necessary for success in selling healthcare solutions to employer-sponsored health plans.

1. Enthusiasm
2. Smile
3. Remember names
4. Good talk
5. Tell stories
6. Name dropping of people and companies
7. Dress well
8. Help solve problems
9. Read body language
10. Adjust presentation

Even with an effective value proposition, you won't be able to convince employer-sponsored health plans to buy unless you also use sales tactics.

Many people with deep domain expertise in healthcare have little or no sales experience. That's how I was. However, these sales tactics are learnable.

Together, these sales tactics, combined with a compelling value proposition, have a high chance of success.

Sources:
https://www.psychologicalscience.org/observer/how-many-seconds-to-a-first-impression
https://www.revenue.io/blog/be-enthusiastic-the-crucial-moments-happen-before-your-elevator-pitch
https://www.verywellmind.com/wat-is-the-halo-effect-2795906

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