The Victorian State Government, Wimmera Mallee Tourism and Plattar have worked together to revitalize the Wimmera Mallee area. Featuring a unique augmented reality experience to highlight the amazing Silo artworks on display throughout the region. You can download it here so you can experience it at home.

bit.ly/WMTandroid and bit.ly/WMTapple

The Augmented Reality experiences allow users with their mobile phones to be 100% immersed in 3D animations that are placed as a digital overlay on the silos themselves. Which are 12 meters high and bring to life the many local stories;

The life of the youth in the country

Aboriginal Dream Time Stories

How agriculture has developed

Intergenerational agriculture

Equality on the farm

I will take you on a journey back in time.

Wimmera Mallee Tourism turned to Augmented Reality to help improve the visitor experience. By building a bridge offline and online. In addition to the app, they use the Plattar Platform to present all six experiences on their website. Helping to market the Silo Art Trail and bring more people to the local area.

If you would like to know how Augmented Reality can improve your tourism experience, please contact me or visit www.plattar.com

Trusted by: Victorian State Government | Murray Regional Tourism Office | Riccarton House | Wimmera Malle Tourism | Ziptrek | Caravan Association of Australia | Visit Victoria | Christchurch City Council | Vincity Centers – DFO | Emirates Airlines | Ministry of Education New Zealand | Red Bull | Hermes | SAAB | Visser & Paykel | Nespresso | Assa Abloy | Swiss | PwC | News Corp | La Marzocco | Unilever | REA group | HPE | Snooze | Carlton United Breweries | Foods | Serco

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