Leisure travelers visit their destinations for new experiences. That's the whole point of traveling.
Tours, attractions and experiences are one of the least digitized segments of the travel industry. This is a market of 170 billion, but only about 20 percent of these bookings are made online. Most people only decide what experiences and activities they want to have after they arrive at their destination. So what's going on?

Watch our new video about:
• The structure of the travel and attractions industry
• How do travelers plan their trips?
• The story of industry pioneer Viator, why it faced no competition for a decade
• The industry's first mobile startups: Klook, GetYourGuide, Peek
• How travel giants – Expedia, Booking, TripAdvisor, Airbnb – consolidated the market
• And who will be the industry disruptor that will make the online channel more attractive to both travelers and operators?

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Read more in our article: https://www.altexsoft.com/blog/travel/tours-and-attractions-distribution-approaches-to-travel-supplier-listing-and-customer-experience-management/

Music in video:
• Artefact – The Dark Content by Kevin MacLeod is licensed under a Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/)
Source: http://incompetech.com/music/royalty-free/index.html?isrcUSUAN1100324
Artist: http://incompetech.com/

#TravelWorks #TravelExperiences #TravelBusiness #TravelIndustry

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