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What is personalization for e-commerce?
Ecommerce personalization presents relevant and engaging content based on the individual's preferences. By putting the customer at the center of the online shopping experience, personalization software combines the knowledge of an experienced real-world salesperson with the ease and accessibility of the online experience to provide users with a customized shopping journey.
AI and personalization
Product recommendation software still doesn't work on its own or provide a one-to-one experience because it relies on general behavioral trends of shoppers to make recommendations. To some extent it is still based on the information a shopper provides, often using vague search terms that may not always point to the right product.
And this is where artificial intelligence (AI) comes into play. When you combine the speed and power of AI with the compelling capabilities of a personalization platform, you can unleash the true potential of delivering a personalized shopping experience to your customers. AI-powered ecommerce personalization allows you to 'learn' what your customers want and personalize the experience to suit their preferences, automatically leading to higher conversions, greater customer retention and sustainable growth in terms of revenue.
A recent Business Insider study found that by 2020, 85% of customer interactions will be handled without a human.
AI is being applied in online retail across the entire product and service cycle: from sales and CRM and product recommendations to manufacturing, logistics and payment services.
5 Ways to Grow Sales Using AI-Powered Ecommerce Personalization Marketing:
1. Intelligent product recommendations
Product recommendation algorithms allow you to cross-sell, upsell, and display products that you often buy together to increase the average order value in your online store.
2. Personalized and automated email marketing campaigns
Personalized product recommendations don't necessarily have to be limited to your website. Automated email marketing tools can put more effort into personalizing the shopping experience for your customers. As an online retailer, you benefit from email automation, both in terms of customer retention and conversion optimization. You can use personalized emails to address different issues while generating the highest ROI.
3. Image search functionality using AI-powered personalization
Since most online stores offer hundreds of thousands of products, customers are often faced with the challenge of finding the right product in the shortest time possible. That's why it's becoming increasingly important for e-commerce companies to make their search process short and seamless. AI has revolutionized the search process by making search engines smarter. By introducing features like visual search or voice search, the process has now become more conversational and AI has made groundbreaking progress in this regard. With image search, online stores have now become responsive search engines.
4. Virtual assistants as a personalization tool
E-commerce companies are now using virtual assistants to bring a physical experience to online shopping. They can be approached in the same way as a shopping assistant, and by sharing basic information such as age, preferred styles and occasion, these AI assistants can choose suitable outfits and accessories for you. Chatbots, which are also powered by AI, are now seen to reduce several customer support issues. Modern chatbots are powerful enough to interact with customer databases, extract details of a customer and respond in real-time in the most appropriate and personalized way.
VISIT OUR E-COMMERCE BLOG
We work with hundreds of e-commerce stores and collect our knowledge in our e-commerce blog. Examples from our messages:
WooCommerce vs Shopify: https://bit.ly/3pHmPbv
Best Shopify Themes for Fashion in 2021: https://bit.ly/3kd8yT0
Best Shopify Apps to Boost Your Sales in 2021: https://bit.ly/3qO3mr1
Most searched fashion keywords: https://bit.ly/2ZIGiy8
Shopify homepage content: 13 design hacks: https://bit.ly/3pJnskP
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