Research shows that mobile websites and apps are becoming a huge source of interaction with you and your business, but often have major usability issues. Furthermore, many businesses struggle with the decision to design a custom mobile app, a mobile or responsive version of their website, or both.

A well-designed mobile application can provide mobile users with relevant information through new forms of interaction (such as taps, swipes, gestures, and notifications).

Topics covered:

– Designing usability in mobile applications (apps)
– Mobile users vs. traditional users
– Pointing and clicking versus gestures, swiping and flipping orientation
– Designing simplicity and clear calls to action on mobile devices
– Content Simplicity vs. Complexity: Determining How Much Mobile Content to Present
– Choose between responsive web design (layout) and custom mobile websites
– Maintaining good usability and functionality on mobile phones, tablets and computers
– Guidelines for font size, content, warnings and registration
– User-friendly research methods to understand user workflows and tasks
– Conducting longitudinal studies to assess how users adapt over time
– Contextualizing 'situated' use to see actual usage scenarios in real-life contexts

Mobile usability testing helps you prioritize important tasks and goals for mobile users, so you can design a functional mobile application or website that best meets their needs. In this webinar, you will learn how usability testing can improve the way users interact with your mobile applications.

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