I read a blog post from Sprout Social that quoted that 2 billion messages are sent between people and businesses every month. 56% of people would rather send a message than call customer service. 53% of people are more likely to shop at companies they can message. FB Messenger is a communication channel that companies today need to manage.

Responding to messages on Facebook is super important, but not all entrepreneurs have the time to respond in a timely manner. Using messenger bots can not only help you respond to messages quickly but can also help you grow your business. Here are 8 tips on how to grow your business using a Facebook Messenger bot!

Tip #1) Ask/answer the most frequently asked questions? What five to ten questions can you ask that will help you quickly determine which group the customer belongs to? Ask your sales team and customer service team what questions they often receive.

Tip #2) Map your content so it directs people through the right funnel

Tip #3) Create a button call to actions and limit the options to 2 or 3

Tip #4) The same content mapping can then be used on other platforms, such as your website or other social channels!

Tip #5) Create the voice and personality of your bot, personalize the conversation by using the username

Tip #6) Let the user connect with a live person

Tip #7) Run Facebook Messenger ads that target specific audiences to engage them with Messenger. Build an automated chatbot process based on that.

Tip #8) You need a strong social presence to take advantage of this, otherwise you will lose market share

Here are some examples of chatbot content mapping that should give you a good idea of how this works:

For example for lead generation: https://madshot.net/be7eec00d08f.png
For example for e-commerce: https://madshot.net/9a31df71df3e.png
Ex for Customer Service – https://madshot.net/5cf2bef91faf.png

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#facebookmarketing #facebookmessenger #socialmediamarketing

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Presented by: JB Kellogg

JB Kellogg is the co-founder and co-CEO of Madwire. Madwire's Marketing 360 and Top Rated Local brands are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to almost 1,000 people and an annual turnover of more than 100 million euros. JB and co-CEO Joe Kellogg were recognized as Glassdoor's highest-rated CEOs for three consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he has learned through life and growing Madwire.

JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/

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Marketing 360 is the most popular marketing platform for small businesses. It has everything you need from design to marketing and CRM. Powered by Madwire – voted one of the best places to work in the country by Glassdoor in 2016 and 2017!

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