The metaverse is here and a paradigm shift from 2D to 3D is happening. Users are moving from content consumption on web and mobile to content participation in immersive 3D experiences. 3D apps are exponentially more personal and behavioral. Empower users to actively engage with experiences. Traditional web and mobile analytics tools are inadequate with this new dimension; there are new possibilities for new standards for understanding human behavior. In this talk, Tony discusses: • The unique challenges and considerations of measuring and analyzing user behavior and data in immersive experiences • The various methods and tools available for collecting and analyzing user data, including eye tracking, position, biometric sensors and heat maps • How to leverage insights from VR/AR content to improve and optimize your 3D apps for success.

Speaker:
Tony Bevilacqua

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