WeChat launched in 2011 as a free instant messaging app from Tencent, but grew steadily and continually added features far beyond the usual scope of simple texting and calling apps. As the most used app and social communication platform in China, WeChat has penetrated into people's daily lives. At the end of 2019, there were 1.151 billion monthly active users. This was an increase of 6% compared to the previous year.

The main features of WeChat are instant messaging, Moments pages for daily updates, different types of accounts, WeChat Pay and mini programs. Mini programs are a turning point for the platform and the entire industry. The big advantage is that they can be used without installing them separately on the phone. In 2019, there were 3 million mini programs with 330 million daily active users. The total GMV obtained through mini-programs amounted to 1.2 trillion RMB.

WeChat is literally everywhere. At any restaurant, shopping center or even at a market stall, you can tap WeChat Pay, scan a QR code and that's it: you've paid. With this quick access and its many features, WeChat has also become an important contact point for gathering information.

Learn how to market on WeChat in this episode of Digital China with Jacqueline Chan of Alarice and ChoZan.

Read more about WeChat here https://alarice.com.hk/wechat-guide/

If you need help with your WeChat campaigns, message my team at natalia(at)chozan(dot)co

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