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According to Dorie Clark, good content puts your customers first. It's not just about what you want to say, but also about what your audience wants and needs to hear. Bad content, on the other hand, is all about you and what you want to say. It's self-promotional, lacks empathy, and delivers no value to your audience.
As a B2B founder, it is essential to create content that engages your target audience and solves their problems. Let's create more GOOD #content together!
Share your thoughts and experiences in the comments below. How do you ensure that your content is customer-oriented and adds value?
#contentmarketing #customercentric #valuefirst #b2b #empathy #marketingtips #snackable_idea
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