Pay-Per-Click or PPC used to refer to the Google Ads platform (then AdWords), as it was the first to deviate from the CPV or CPM (Cost Per View or Cost Per 1000) models.

PPC now refers to any form of advertising where the advertiser pays every time a consumer clicks on their ad, although banner PPC is still often called Display even though it can use both models.

Related videos
https://youtu.be/uzXymQ0KiEQ
https://youtu.be/Ey5o9cmdaQQ
https://youtube.com/shorts/lt7Q9Idrtlc

PPC links
https://primaryposition.com/seo-term-guides/what-is-ppc-quality-score/
https://primaryposition.com/seo-term-guides/how-to-improve-ppc-performance/
https://primaryposition.com/seo-term-guides/what-is-google-ads/

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