Content curation is the process of gathering different pieces of content that other companies or blogs have published and then sharing them as a collection on your social media profiles or on your website.

You cannot copy and paste the exact content. You can't plagiarize someone else's content, but you can post it as a collection of snippets. And that is called content curation. Basically, you are a person who collects the content of others, reshares it and posts it online.

Content marketing is about creating your own content for your business. And that can take many forms. It can be in the form of blog posts, but also holiday guides, shopping guides, videos, infographics, you name it.

And that is the difference between content curation and content marketing.

Created by our own @benkazinik

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