If you've bought Apple products online, you may have noticed that they are cheaper on Amazon, despite being brand new. So why would Apple allow this?

It has to do with how manufacturers encourage third-party retailers to sell their products. Companies like Apple have some of their own stores, but they want other retailers like Best Buy, Walmart and Amazon to also sell their products. That way, they can expand their reach to more customers, rather than just those who visit one of Apple's stores.

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