The world's largest hospitality brands are embracing inclusive pricing, along with luxury perks like butler service, foreign language classes or a yacht.

Like flare jeans and flip phones, travel fads often boomerang, but never in quite the same way as before. All-inclusive resorts are currently enjoying a boom in popularity, leaving aside the mediocre buffets, bottom-shelf piña coladas and cheap entertainment of decades past.

This new wave of all-inclusives is all about luxury, offering a range of enticements, from gourmet a la carte dining to personal butler service and high-end experiences unique to their region. Notably, many of these properties are being launched by luxury hospitality brands entering the all-inclusive arena for the first time.

Attribute it to a post-pandemic shift in consumer mindset, driven by skyrocketing demand for travel coupled with major decision fatigue. “People really don't want any surprises when it comes to what's inside,” said Brian King, president of Marriott International's Caribbean and Latin America region. “They just want to explore, enjoy and really pay once and that's it.” While all-inclusive is not a new segment, he continues, “I think the trends have changed quite dramatically.”

Read the full story on Forbes: https://www.forbes.com/sites/suzannerowankelleher/2023/04/14/marriott-hyatt-all-inclusive-resorts/?sh=7b92a1e716d2

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