Have you ever wondered if fighting for every click in Google Ads is worth it? This video dives into the strategic use of negative keywords for hotel marketing, specifically targeting names like TripAdvisor, Trivago, Booking, and Expedia.

Learn why chasing clicks from searches that explicitly look for third-party reviews or bookings can be a costly mistake. We explore the importance of aligning your ad spend with user intent to ensure you don't waste budget on low-converting traffic.

Learn how to refine your Google Ads campaigns by excluding terms that don't match the high intent to book directly with your hotel. It's about smart marketing, not just more marketing.

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