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The iconic rapper has made a surprising but fascinating appearance at the Summer Games, but his performance is no coincidence. It is the culmination of a carefully crafted rebranding that spans decades. From carrying the Olympic torch to sharing the spotlight with legendary gymnasts Simone Biles and Jordan Chiles. He even took swimming lessons from Michael Phelps, all in the name of being the face of NBC's Olympic coverage.
After finding success in the '90s, Snoop Dogg made a conscious decision to evolve his image. Collaborations with unlikely partners like Martha Stewart and wine industry ventures marked a pivotal shift in his career trajectory and exposed a whole new audience to one of history's most famous rap artists.
Fast forward to 2024, and Snoop Dogg is a global superstar with millions of followers. His journey to the Olympic podium began in 2021 when NBC asked him to co-host “Highlights with Kevin Hart and Snoop Dogg” during the Tokyo Games. The dynamic duo was a hit, leading to Snoop's expanded role in Paris. #SnoopDogg #Olympics #News
READ MORE: https://www.wcnc.com/article/news/local/connect-the-dots/why-snoop-dogg-is-everywhere-at-the-2024-olympics/275-57761995-cbf7-4d74 -accd-490787bef982
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