How to write an email marketing strategy. If you want to learn how to write an email marketing strategy for your clients, or write an email marketing strategy for your business, I'm going to outline my very simple and quick email marketing plan that only takes a few minutes.

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Writing an email marketing strategy is no harder than deciding what to eat for dinner. But many people struggle with an overall strategy because, honestly, having an email strategy sounds a bit overkill.

But that may be the best email marketing strategy: keep it simple.

In this video, I'm going to outline my email marketing strategy for daily emails, email campaigns, and email automation.

* split the strategy into 3 areas 1:38
* Campaigns
* Daily
* Automation
* Familiarize yourself with testing 2:31
* Build a strategy that works based on evidence of what works
* Test subject lines
* test email styles
* Daily emails 4:26
* Add daily emails to your list
*What would you send one person?
* Look for feedback
*Campaigns 8:01
* Cycle in rotations of 3 months/quarter
* Choose a product and build emails around it
* Work backward from the last day of the campaign
* Launches, new products, sales promotions
* Automation 12:40
* Automate what works
* Keep them simple and short
* You cannot replace the sale
*Sample campaign
* June 1 to August 31
* About 13 weeks
* Month 1 – Ask for feedback, share older content
* Month 2 – provide tremendous value
* Month 3 – tell people about the product and sell it

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