The concept is similar to services like Pluto TV, Roku's Live TV channels, or the experiences built into TVs from companies like Samsung, LG, and Vizio: There will be a "hub" that lets you choose what to watch.

The concept has been part of a profitable business model for a number of other companies in the industry, as earnings reports from Vizio and Roku show that they make more profit from advertising and commissions on subscriptions than from hardware sales.

The latest reports show that Vizio (PDF) brings in an average of $27 per user annually, while Roku (PDF) manages to earn more than $44 per year.

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